To provide Content: Clinicians want concrete tools and techniques that help them deliver care better. Clinicians want 24-hour, user-friendly access to these tools and techniques.

To foster Collaboration: Clinicians want a peer network that they can turn to for information, mentoring, advice, reality testing or to vent their frustrations. Clinicians are often more comfortable turning to people outside of their market for this support. Clinicians want to forge partnerships and leverage relationships.

To facilitate and encourage Communication: Clinicians want rapid access to information. Clinicians want someone else to be the glue, pulling together resources and information that makes it user-friendly, pertinent and time saving. Clinicians are drawn to participate in organizations or entities that do not drain them of time or resources.